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A/B Testing Overview
A/B testing with Performance Now! is built for real business environments—whether you’re a startup moving fast, or a large organization with strict IT and compliance rules.
No IT Headaches: Start Safe, Scale Up
Most teams can get started in minutes, with zero risk to site stability or compliance.
Worried about security, compliance, or IT bottlenecks?
You don’t need to modify your website or ask IT to enable powerful A/B tests.
Performance Now! supports a spectrum of testing methods, starting with fully “no-code” URL-based experiments—just route visitors to existing pages you already control.
TIP
With URL-based experiments, you never have to modify your site or its infrastructure. You’re simply testing which existing page works best—Performance Now! only helps route visitors, never touches your content or data.
Two Ways to Run Experiments
1. URL-Based Testing (Recommended Start)
- Split and optimize traffic between multiple product pages, landing pages, or URLs—no changes to your website required.
- Zero risk: No modifications, no new infra, no impact on your core site.
- Works with any CMS or e-commerce platform, including Shopify.
- Learn more & start here
2. On-Page & Advanced Testing
- For users ready to go further, Performance Now! supports testing actual page content, adding elements, or even advanced CSS and bulk experiments.
- Requires a tracking tag with page modification enabled (not just analytics/tag manager).
- Extra power, but more technical—great for marketers with dev support, or teams optimizing beyond simple URL variations.
- See all content and advanced testing options
Typical Workflow
- Start with URL-Based Testing
Get value fast and answer your first business questions. - Move to on-page, CSS, or advanced experiments
When your team is ready (and if IT allows), unlock more optimization power.
Not sure what’s best for you? Start with URL Testing, then check Content & Advanced Testing when you want more control.