Performance Tab

The Performance tab lets you go beyond standard reports and visually explore every angle of your site’s performance by enabling interactive charts and deep-dive analytics.

Just click on any element to filter the entire dashboard instantly.

Interactive Charts

You’ll find four dynamic charts designed for live exploration:

1. KPI per Pivot and Period:
   Visualize your key metric (like conversions) over time.
   Change the period (day, week, month) for different views.

2. Pivot Distribution:
   See how your main dimension (like device, channel, or campaign) breaks down by KPI.

3. Distribution by Volume and Ratio:
   Answer the question: “Which segment delivers at scale?”
   Analyze performance both by total volume and by conversion ratio.

4. KPI per Period (Conversion Rate):
   Visualize your conversion rate across your chosen period—spot trends instantly.

Click any element in a chart to instantly filter the rest of your dashboard by that value.
Remove filters from the Advanced panel at any time.

Data Table & Export

Below the charts, view the raw data table behind your selections.
Use the Export button to download all chart/table data as CSV for deeper analysis.

Main & Advanced Modes

• Main: Fetches latest server data; ideal for accuracy.
• Advanced: Lets you filter and pivot instantly for live “what if” analysis using cached data.

Using Presets

Any configuration you create (pivot, period, filters) can be saved as a preset for future one-click access.
See the Presets Guide

Best Practices

• Use interactive filtering to “zoom in” on high-value segments.
• Save presets for regular analysis or reporting routines.
• Export any view for further work in Excel, Google Sheets, or BI tools.

Next Steps: Turn Insights into Action

Don’t just explore—act on your findings:

• Set bid modifiers in your ad platform based on high-performing or underperforming dimensions (e.g., time of day, device, ad group).
  Example: If “Mac OS” users convert best in the 19-22pm window for “Ad Copy #1”, set higher bids for this combination in your ad tool.
• Cut low-performing segments: Filter for segments with consistently poor conversion rates and consider excluding or reducing bids for these groups.
• Save and share presets for recurring business questions or to coordinate with your team.

If you need help interpreting data or building an action plan, contact support.