Experiments Tab

The Experiments tab gives you a focused view of all your active and historical A/B tests.
Discover which variants perform best, visualize results, and find new opportunities for growth.

Key Features

• Track every experiment and outcome—URL-based, content, CSS, or bulk tests
• Four interactive charts for deep exploration
• Dynamic filtering—click any outcome to drill down instantly

Main Charts

1. KPI Statistics per Day:
   See how each outcome performs over time.
   Useful for spotting trends and stability before declaring a winner.

2. Pivot Distribution:
   Compare all major outcomes (e.g., product, copy, variant) in a single view.

3. Distribution by Volume and Ratio:
   Analyze not just which outcome “wins” overall, but which ones deliver consistently at scale.

4. Average Ratio per KPI:
   Focus on conversion rates and effectiveness for each test variation.

Tip: Click any segment in a chart to filter all other charts to just that outcome. Click again to remove the filter and return to a full view.

Data Table & Export

At the bottom, find the data table with detailed results for each experiment and outcome.
To download chart-level data, click the document icon on any chart (CSV export).

Using Presets

• Save your favorite analysis views as presets for quick access later.
• See Presets Guide

Next Steps: Optimize Your Outcomes

Looking at your experiments is just the start—here’s what to do next:

• Deactivate losing outcomes:
  If a variant is underperforming, deactivate it directly from the dashboard or in bulk.
• Deactivate or archive whole experiments or optimizers that are no longer needed.
• Batch edit for speed:
  Use the upload/download feature for fast, large-scale changes across many outcomes or experiments.
• Continuously launch new tests:
  Use learnings from your best-performing variants to design smarter follow-up experiments.

For help with batch editing, advanced setup, or experiment strategy, contact support.