KPI Overview

KPIs (Key Performance Indicators) are the backbone of your measurement strategy. They represent the business milestones you care about most and power every meaningful analysis or optimization in Performance Now!.

KPI Fields

• Name:
  The label for this KPI. Use a descriptive name that matches the milestone or action (e.g., “Lead Submitted,” “Add to Cart”).

• Status:
  Determines whether this KPI is active and tracked. Only active KPIs are used in reporting and optimization.

• Details:
  An optional description or clarification for internal use. Explain what triggers this KPI or what business goal it maps to.

• Page Events:
  Attach one or more page events to the KPI.
  These define how the KPI is detected—such as a button click, form submit, or scroll action.

  Event Configuration

  For accurate tracking, use only events that directly indicate real user engagement. For setup details, see Page Event Overview

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What is a KPI?

A KPI is not just a metric or an event count.
It’s a session- or user-level classification that answers:
“Did this visitor meet a meaningful outcome for my business?”

• Examples:
  • visitor — first page view
  • cold prospect — saw a pricing page
  • engaged prospect — performed a scroll or CTA click
  • subscriber — completed a signup or purchase

KPIs are always customer-defined. This flexibility allows you to track what truly moves your business forward, not just what’s easy to measure.

KPIs vs. Outcomes

• Outcomes are raw results or variants (e.g., which button was shown, what color was tested).
• KPIs are milestones—did the visitor cross a threshold that counts as progress in your funnel?

How KPIs Power Optimization

• Conversion Attribution:
  KPIs drive conversion tracking, reporting, and A/B test success metrics.
• Funnel Analysis:
  Drop-off between KPIs shows where you’re losing potential customers.
• Scoring & Experimentation:
  All A/B and multivariate tests use KPIs to judge what actually drives growth.

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Need help mapping your KPIs or setting up page events for conversion tracking?
Contact support here. — our team will help you maximize clarity and results.