Tutorial: Test Multiple Product with Performance Now!

This walkthrough shows you—step by step—how to set up a real product page experiment using the public Shopify demo site.

Goal: See exactly how multi-page optimization works and understand the “why” behind each step.

Why Test Product URLs?

When you run ads to an e-commerce store, you rarely know in advance which product or page will convert best.

By testing multiple product pages at once, you:

• Find your highest-converting offers faster
• Avoid guessing which product to promote
• Let the platform do the work—no developer needed!

We’ll use the the standard Shopify demo site populated with fake products (snowboards) as an example. It’s a great way to learn without needing your own store.

If you have a Shopify store, you can apply the same principles to your own products.

What You will learn with this Tutorial

• How to set up and optimize multiple Shopify product pages with minimal effort
• Why and how to use metadata for powerful grouping and faster learning
• How to bulk manage large experiments and catalogs

For further help or ideas, see FAQ & Support, Core Concepts, or Best Practices.